Anytime scorer is one of the most popular football betting markets. You are backing a player to score at least one goal at any point in the 90 minutes of regular play. Unlike first goalscorer, there is no requirement for them to be first — just to score at any time.
The odds for anytime scorer are considerably shorter than first goalscorer because the probability is higher. A player needs only to score — the timing is irrelevant. A prolific striker scoring in 40% of matches is priced at roughly 2.0-2.5 for anytime scorer, versus 5/1+ for first goalscorer.
Value hunting in anytime scorer markets focuses on identifying players whose goal-scoring rates are not fully reflected in the odds. An attacker returning from injury may be underestimated by the market. A midfielder who is suddenly taking on more offensive duties might offer value before the bookmaker's pricing adjusts.
Non-starter rules are identical to first goalscorer markets. If the player does not start (does not play from kick-off), the bet is typically voided. Always verify the lineup before placing anytime scorer bets, especially in cup competitions or rotated squads.
Bet builder combinations with anytime scorer are extremely popular. Combining team to win + striker anytime scorer is intuitive but highly correlated — the bookmaker discounts the combined odds accordingly. Seeking weakly correlated combinations (e.g. defensive player to score from a set-piece + match result) can offer better value in bet builders.
Example
Erling Haaland has scored in 8 of his last 10 Premier League home games. He is priced at 1.80 for anytime scorer at home. His historical rate suggests approximately 80% frequency — at 1.80 (55.6% implied), this is a clear value bet if the rate holds. A £20 stake at 1.80 returns £36 if Haaland scores at any point.